Aqdot launches direct-to-consumer business model with Oderase
Oderase, the first and only fragrance-free, odour erasing spray for air and fabrics in the UK market, is now available to buy direct at www.oderase.co.uk.
Tim Wright, chief executive of Aqdot, said: “The success of our initial sales with Ocado has persuaded us that there is a significant demand for a new generation of fragrance-free bathroom and home air and fabric freshening.
“To enable us to offer Oderase across the UK we have taken the decision to sell directly to consumers through our fully-functional web shop. This will enable us to reach more consumers and add lines as they are developed.
“This is an exciting time for the business, with ambitious plans to use the technology to bring innovative new products to the market, with our own sales platform an important part of our strategy. Consumers have helped us design the bundles for today’s living – the most popular one contains 3 sprays, for Upstairs Bathroom, Downstairs Loo and Open Plan Living areas.”
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